
Jonas
Meta
October 11, 2020
2
min read

How much should I bid?
You should bid the amount that you are able to spend and still drive a profit. So, basically, it’s the margin between cost and profit. You take that amount and you use that for your cost cap bidding in the Ads Manager.
My delivery is gone after I changed my bid.
Make sure your bid is high enough to get delivery going. Try not to be too cheap here. Remember that Facebook’s auction always looks for the cheapest conversions. For example, if your bid is $20, the auction will start looking for all conversions below this amount. When there are no conversions left, it will look for conversions at a higher price until it has exhausted all opportunities that match your bid, budget and targeting.
Bidding strategy best practices
Don’t know how much you should be bidding? → Autobid
Know what you want to pay for a conversion? → Lowest cost with cost cap
With cost cap, you control the cost.

Written by
Jonas
Jonas is a seasoned Social Media Advertising professional with almost a decade experience working at Meta and Snap. Jonas combines operational excellence from his experience scaling Booking , Disney and Uber on the Meta platforms with leading mid market teams focussing on e-commerce and retail. Jonas believes in the power of great data in, great data out.
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