They're both data driven and scalable but intent is totally different

Both channels advertise against latent intent but data use is completely different

You have to feed the machine!

A few quick tips per screen for a basic direct response setup. 

Please, keep it simple

Lead your ads alone

How much should you bid

The number one thing you should be doing

What are the workarounds for the lack of data transfer?

Great idea but be careful

What you need to know before building your creatives